<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/7b850a75-5b28-42eb-a993-abb42dde245d/008FAD0F-1F47-4496-869C-DE480B1367B9/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.edelmandigital.com/blog/2008/03/study_finds_web_dramatically_i.html" href="http://www.edelmandigital.com/blog/2008/03/study_finds_web_dramatically_i.html" style="font-size: 11px;">www.edelmandigital.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.edelmandigital.com/blog/2008/03/study_finds_web_dramatically_i.html"><DIV class="blog_title"> <SPAN class="entry_header"> <A href="http://www.edelmandigital.com/blog/2008/03/study_finds_web_dramatically_i.html"> Study Finds Web Dramatically Increases Journalists' Workload </A> </SPAN> <SPAN class="posted_by"> posted by <A href="http://www.edelmandigital.com/blog/authors.html#Steve Rubel">Steve Rubel</A> </SPAN> </DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.edelmandigital.com/blog/2008/03/study_finds_web_dramatically_i.html"><P>Journalists are <A href="http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1003781118">working harder than ever</A>, in large part because they are being tapped to create content for multiple media. This according to <A href="http://www.prweekus.com/State-of-transition/article/108309/">a PR Newswire/PR Week study</A> that will be released Monday, March 31.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.edelmandigital.com/blog/2008/03/study_finds_web_dramatically_i.html"><P>Fifty-seven percent of 1,231 bloggers/journalists respondents surveyed feel they are being asked to work more today that in the past few years, while 56% say they are contributing to other mediums outside of their official duty. This includes 22% who are blogging for their traditional publication.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.edelmandigital.com/blog/2008/03/study_finds_web_dramatically_i.html"><P>The encouraging news is that most feel that PR professionals are still valuable contributors. Less than 7% said they would prefer not to be contacted by PR pros at all. However, 49% of bloggers say that PR pitches only result in stories 0-25% of the time.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.edelmandigital.com/blog/2008/03/study_finds_web_dramatically_i.html"><P>Finally, nearly 73% of those surveyed sometimes or always use blogs in their research, most often “to measure sentiment.”</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/008FAD0F-1F47-4496-869C-DE480B1367B9/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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