US Hispanics Spend Most Media Time with Online, Ad Dollars Slow to Follow


	US Hispanics Spend Most Media Time with Online, Ad Dollars Slow to Follow

fuordigital

8-28-2008 4:18 PM

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/f0ad33a0-f0da-4df9-960c-d85f70a609eb/029B7C6D-924D-4655-950F-F51B35A83A88/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.emarketer.com/Article.aspx?id=1006501" href="http://www.emarketer.com/Article.aspx?id=1006501" style="font-size: 11px;">www.emarketer.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006501"><H3><SPAN class="intro_bold" id="lblBlurb">Heavy Internet usage isn't translating into online ad spending.</SPAN></H3></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006501"><P><A target="blank" href="http://www.adage.com/">Advertising Age</A> reported that last year US advertisers spent 64% of their Hispanic-targeted media budgets on Spanish-language broadcast and cable TV networks, while Internet display ads garnered less than 5%.
</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006501"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/www.emarketer.com/img/06F0B124-745C-44C0-95E7-B2595BB68FB4" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006501"><P>"Hispanic consumers under the age of 35 are spending more time online than watching TV—and are often doing both at the same time," says Lisa E. Phillips, senior analyst at eMarketer and author of the new report, <A target="blank" href="http://www.emarketer.com/Report.aspx?emarketer_2000520">US Hispanic Media Usage</A>. "Overall, Hispanics are heavy users of all digital media, embracing innovations more rapidly than non-Hispanic whites."
</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006501"><P>According to the "Hispanic Syndicated Study" from <A target="blank" href="http://www.terra.com/">Terra Networks</A>, conducted by <A target="blank" href="http://www.comscore.com/metrix/">comScore Media Metrix</A>, on a weekly basis, 96% of Hispanic Internet users spend at least an hour online, compared with 91% who spend more than an hour watching TV.  
</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006501"><div align="center"><img src="http://content7.clipmarks.com/blog_cache/www.emarketer.com/img/207EEEF6-35A5-4A1D-B0DC-A9C679AE2DB3" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006501"><P>Thirty percent of respondents went online 13 or more hours a week, compared with 23% who watched the same amount of television.
</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/029B7C6D-924D-4655-950F-F51B35A83A88/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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