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Platform-A Launching Next-Generation Advertiser Marketplace Exchange
fuordigital
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10-4-2008 9:49 PM
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/eaf31cd9-0c46-49a2-854f-a9c23881fee7/0577E402-6E59-441A-BAEB-BF59251E6231/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.adoperationsonline.com/2008/10/01/platform-a-launching-next-generation-advertiser-marketplace-exchange/" href="http://www.adoperationsonline.com/2008/10/01/platform-a-launching-next-generation-advertiser-marketplace-exchange/" style="font-size: 11px;">www.adoperationsonline.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.adoperationsonline.com/2008/10/01/platform-a-launching-next-generation-advertiser-marketplace-exchange/"><H1 class="main_title"><A title="Permanent Link to Platform-A Launching Next-Generation Advertiser Marketplace Exchange" rel="bookmark" href="http://www.adoperationsonline.com/2008/10/01/platform-a-launching-next-generation-advertiser-marketplace-exchange/">Platform-A Launching Next-Generation Advertiser Marketplace Exchange</A></H1></blockquote><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content7.clipmarks.com/images/clip-icon.gif" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.adoperationsonline.com/2008/10/01/platform-a-launching-next-generation-advertiser-marketplace-exchange/" href="http://www.adoperationsonline.com/2008/10/01/platform-a-launching-next-generation-advertiser-marketplace-exchange/" style="font-size: 11px;">www.adoperationsonline.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.adoperationsonline.com/2008/10/01/platform-a-launching-next-generation-advertiser-marketplace-exchange/"><DIV class="author">» by <A title="Posts by Otilia Otlacan" href="http://www.adoperationsonline.com/author/admin/">Otilia Otlacan</A> in: <A rel="category tag" title="View all posts in Ad Networks and Platforms" href="http://www.adoperationsonline.com/category/ad-networks-platforms/">Ad Networks and Platforms</A>, <A rel="category tag" title="View all posts in Ad Operations" href="http://www.adoperationsonline.com/category/ad-operations/">Ad Operations</A>, <A rel="category tag" title="View all posts in Platform-A" href="http://www.adoperationsonline.com/category/ad-networks-platforms/platform-a-ad-networks-platforms/">Platform-A</A></DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.adoperationsonline.com/2008/10/01/platform-a-launching-next-generation-advertiser-marketplace-exchange/">NEW YORK - <A title="More about Platform-A »" target="_blank" class="kblinker" href="http://www.adoperationsonline.com/category/ad-networks-platforms/platform-a-ad-networks-platforms/">Platform-A</A> announced plans during Advertising Week V to launch BidPlace, a self-service marketplace exchange that will give advertisers unprecedented control in managing display advertising campaigns. BidPlace, which will let advertisers dynamically bid on and manage display inventory across Platform-A’s network, will provide greater transparency for marketers on a real-time basis to maximize the efficiency of their campaigns. BidPlace will launch in the first half of 2009. Platform-A, http://www.platform-a.com, is AOL’s digital advertising business.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/0577E402-6E59-441A-BAEB-BF59251E6231/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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