Mobile Internet the Future of Advertising


	Mobile Internet the Future of Advertising

butesch

6-2-2008 10:12 AM

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tags:

web 2.0, mobile, web, advertising, google, iphone

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/107d9c64-652b-4770-9b93-23274b1c9269/06496317-2A13-43DF-B5BF-FBF7F2BB745E/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.informationweek.com/blog/main/archives/2008/05/googles_schmidt_2.html" href="http://www.informationweek.com/blog/main/archives/2008/05/googles_schmidt_2.html" style="font-size: 11px;">www.informationweek.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.informationweek.com/blog/main/archives/2008/05/googles_schmidt_2.html"><H1>Google's Schmidt: Mobile Internet The Future Of Advertising </H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.informationweek.com/blog/main/archives/2008/05/googles_schmidt_2.html"><P>Schmidt credits the iPhone's browser for taking mobile advertising to the next level. Heise Online quotes Schmidt as saying, "The iPhone was the first mobile device with a good Web browser, and more such devices will follow. Advertising will then become very personal. In a few years, mobile advertising will generate more revenue than advertising on the normal Web."</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.informationweek.com/blog/main/archives/2008/05/googles_schmidt_2.html"><P>You can't fault Schmidt's comments about the iPhone, but other browsers aren't far behind. Opera's Mobile and Mini browsers are both capable of displaying ads on mobile Web pages. The same is true of Nokia (NYSE: <A href="http://www.techweb.com/financialCenter/index.jhtml?Account=techweb&Page=QUOTE&Ticker=NOK" target="_blank">NOK</A>)'s S60 browser. There's also a host of other mobile browsers set to hit the market, such as the Android browser, Skyfire, and Mobile Mozilla. The browsers, however, aren't the issue. Mobile advertising won't be the juggernaut Schmidt says it will be without targeting ads correctly.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/06496317-2A13-43DF-B5BF-FBF7F2BB745E/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>