UK Social Network User and Ad Spend Numbers to Continue Growing


	UK Social Network User and Ad Spend Numbers to Continue Growing

fuordigital

7-1-2008 9:55 PM

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/1a566eb2-eaf8-44cd-aede-6bb9199a3648/0A1AD180-6EA7-405C-867A-AA8D80EE115C/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingcharts.com/interactive/uk-social-network-user-and-ad-spend-numbers-to-continue-growing-5134/emarketer-uk-internet-user-penetration-2007-2012jpg/" href="http://www.marketingcharts.com/interactive/uk-social-network-user-and-ad-spend-numbers-to-continue-growing-5134/emarketer-uk-internet-user-penetration-2007-2012jpg/" style="font-size: 11px;">www.marketingcharts.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/uk-social-network-user-and-ad-spend-numbers-to-continue-growing-5134/emarketer-uk-internet-user-penetration-2007-2012jpg/"><P>Some 60.5% of the UK population, or 36.8 million people, went online at least once per month in 2007, and of those, 30% - or 11 million people - visited social network sites at least once per month, eMarketer <A href="http://www.emarketer.com/Article.aspx?id=1006390">estimates</A>. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/uk-social-network-user-and-ad-spend-numbers-to-continue-growing-5134/emarketer-uk-internet-user-penetration-2007-2012jpg/"><div align="center"><img src="http://content7.clipmarks.com/blog_cache/www.marketingcharts.com/img/F087AB36-810F-493D-BFE2-62474B771FC5" alt="emarketer-uk-internet-user-penetration-2007-2012.jpg" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/uk-social-network-user-and-ad-spend-numbers-to-continue-growing-5134/emarketer-uk-internet-user-penetration-2007-2012jpg/"><P>“The strong growth is an indicator of the level of interest consumers have in online social networks,” said Debra Aho Williamson, eMarketer senior analyst specializing in social networks.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/uk-social-network-user-and-ad-spend-numbers-to-continue-growing-5134/emarketer-uk-internet-user-penetration-2007-2012jpg/"><P>Moreover, online <STRONG>social network ad spending</STRONG> in the UK and Western Europe is expected to reach $555 million in 2008, rising to more than $1.5 billion in 2012:</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/uk-social-network-user-and-ad-spend-numbers-to-continue-growing-5134/emarketer-uk-internet-user-penetration-2007-2012jpg/"><P>Though Facebook continues to trail MySpace in the US, it has overtaken its main rival in worldwide unique users.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/uk-social-network-user-and-ad-spend-numbers-to-continue-growing-5134/emarketer-uk-internet-user-penetration-2007-2012jpg/"><P>With almost 20 foreign-language versions of the site, starting with French, German and Spanish, Facebook has seen continuous growth throughout Europe. Moreover, with a new Chinese-language version, it is beginning its growth trajectory in Asia, eMarketer said.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/0A1AD180-6EA7-405C-867A-AA8D80EE115C/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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