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slide goes directly to consumers
notphil
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6-25-2008 4:36 AM
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/67333d38-ea88-4cb7-b09d-93fb6d112f49/0B0B714A-0304-4A16-966D-9749F8B8BDF1/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://valleywag.com/384742/slides-max-levchin-its-time-to-shift-away-from-advertising" href="http://valleywag.com/384742/slides-max-levchin-its-time-to-shift-away-from-advertising" style="font-size: 11px;">valleywag.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://valleywag.com/384742/slides-max-levchin-its-time-to-shift-away-from-advertising"><P><A href="http://valleywag.com/assets/resources/2008/04/LevchinPontificate.jpg"><IMG width="140" height="146" class="left" src="http://valleywag.com/assets/resources/2008/04/LevchinPontificate-thumb.jpg" alt="LevchinPontificate.jpg" /></A>Worried about an upcoming recession, PayPal cofounder <A href="http://valleywag.com/tag/max-levchin/" title="Click here to read more posts tagged MAX LEVCHIN" rel="nofollow" class="autolink">Max Levchin</A> <A href="http://www.news.com/8301-13577_3-9928453-36.html?part=rss&tag=feed&subj=TheSocial">told News.com</A> that his company, Slide, is "trying to shift away from advertising partially" and go "direct to consumers" for its revenues. "It cuts out one more party from the equation," Levchin said. "During a recession time you don't have to worry so much about building an enormous scale, you just have to build up a loyal base of fans that pay you a little bit." Slide's revenues today are generated mostly from ads on mini-applications embedded on Facebook and MySpace pages. Levchin is not the first to have come up with this idea, but having just raised $50 million from large investors for an ad-supported business, Levchin's shift in thinking is either a wise caution — or a brilliantly devious headfake for rivals who have yet to raise a big round of venture capital.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/0B0B714A-0304-4A16-966D-9749F8B8BDF1/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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