Behavioral Advertising Mostly OK - If Privacy, Security Safeguards Instituted


	Behavioral Advertising Mostly OK - If Privacy, Security Safeguards Instituted

fuordigital

7-19-2008 7:43 PM

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/f5e02e94-f290-449a-a483-83d35a02b8d5/0BCE6C7B-07DC-46A7-AAC9-9FDC9AF814D6/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingcharts.com/interactive/behavioral-advertising-mostly-ok-if-privacy-security-safeguards-instituted-4197/harris-behavioral-tracking-before-safeguardsjpg/" href="http://www.marketingcharts.com/interactive/behavioral-advertising-mostly-ok-if-privacy-security-safeguards-instituted-4197/harris-behavioral-tracking-before-safeguardsjpg/" style="font-size: 11px;">www.marketingcharts.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/behavioral-advertising-mostly-ok-if-privacy-security-safeguards-instituted-4197/harris-behavioral-tracking-before-safeguardsjpg/"><H2><A rev="attachment" href="http://www.marketingcharts.com/interactive/behavioral-advertising-mostly-ok-if-privacy-security-safeguards-instituted-4197/">Behavioral Advertising Mostly OK - If Privacy, Security Safeguards Instituted</A></H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/behavioral-advertising-mostly-ok-if-privacy-security-safeguards-instituted-4197/harris-behavioral-tracking-before-safeguardsjpg/"><P>Most US adults are uncomfortable that some websites use information about one’s online activity to customize website content or ads - but, if site privacy and security policies were improved, most would be comfortable with the practice, <A href="http://www.harrisinteractive.com/harris_poll/index.asp?PID=894">according to</A> a new study. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/behavioral-advertising-mostly-ok-if-privacy-security-safeguards-instituted-4197/harris-behavioral-tracking-before-safeguardsjpg/"><li style="margin-left:16px;padding-left: 0px;">Six in ten (59%) are not comfortable when sites like Google, Yahoo and Microsoft (MSN) use information about a person’s online activity to tailor advertisements or content based on a person’s hobbies or interests: 25% are not at all comfortable, 34% are not very comfortable.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/behavioral-advertising-mostly-ok-if-privacy-security-safeguards-instituted-4197/harris-behavioral-tracking-before-safeguardsjpg/"><div align="center"><img src="http://content7.clipmarks.com/blog_cache/www.marketingcharts.com/img/1CCF7DD6-79B3-4EAA-B2CA-5E74D3BEF6F4" alt="harris-behavioral-tracking-before-safeguards.jpg" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/behavioral-advertising-mostly-ok-if-privacy-security-safeguards-instituted-4197/harris-behavioral-tracking-before-safeguardsjpg/"><li style="margin-left:16px;padding-left: 0px;">The remaining 41% who say they are comfortable with websites’ tailoring content is split between 7% who are very comfortable and 34% who are somewhat comfortable.</LI></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/0BCE6C7B-07DC-46A7-AAC9-9FDC9AF814D6/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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