Seniors Face Rough Shift In '09 To Digital TV


	Seniors Face Rough Shift In '09 To Digital TV

Forbes Business

7-26-2007 3:30 PM

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tags:

media, television, digital tv, aarp

Forbes Business says:

AARP brings up an important point about the planned switch-off of analog TV programming in Feb. 2009: many of its members -- not to mention plenty of people under the age of 60 -- don't have a clue it's coming. - Louis Hau

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/2666fee0-d59d-4eb2-82f6-193e5640c0f0/0F079B06-13C8-448C-8D97-557D3B630E02/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://arstechnica.com/news.ars/post/20070726-senator-dtv-transition-could-become-a-digital-disaster.html" href="http://arstechnica.com/news.ars/post/20070726-senator-dtv-transition-could-become-a-digital-disaster.html" style="font-size: 11px;">arstechnica.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://arstechnica.com/news.ars/post/20070726-senator-dtv-transition-could-become-a-digital-disaster.html">"Consumers will be confused, frustrated, and angry that this important information and entertainment source in their household is no longer operational, through no fault of their own," she said.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://arstechnica.com/news.ars/post/20070726-senator-dtv-transition-could-become-a-digital-disaster.html">
So why will the switch to digital in 2009 hit seniors so hard? For one thing, they watch an awful lot of TV. According to the AARP, Americans over 50 watch the most TV of any demographic group—an average of 5.5 hours every single day. Those same people are also most likely to own sets without a digital tuner, and they're most likely to still receive over-the-air TV signals (20 million Americans currently do so). </blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://arstechnica.com/news.ars/post/20070726-senator-dtv-transition-could-become-a-digital-disaster.html">
Daniel Inouye (D-HI), who chairs the committee, warned that the government needs to act "before the digital transition devolves into digital disaster."</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/0F079B06-13C8-448C-8D97-557D3B630E02/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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