Whew, I wouldn't want to accompany those risk takers to VEGAS!!!!

DAMN, those CEO's are just soooooo innovative, LORDY, give em a big raise Opps, they already did that.

Popped for the comments, I was thinking the same thing!

I like SCRAMBLE, it takes two to cheat a smart person

There is a big risk involved here. Americans love their big trucks and SUVs. I don't think that will change drastically. Asian auto-makers make fairly efficient trucks and SUVs. Ford could take a bath on this one. It could be the end for them because they are already in a bad way. It might work in their favor but the risk here is substantial. Think about the fact that Americans have not changed their driving habits all that much. Gas was 1.25 not that long ago. Now its 4.00 to 4.50. If gas drops by 50% to double what it was 5 years ago, Ford is screwed.

If gas drops by 50%

Go ahead, make my day Exxon mobile

Exxon does not control the price of gas.