Pour tirer profit des médias sociaux, il faut d'abord y accéder


	Pour tirer profit des médias sociaux, il faut d'abord y accéder

pgmartin

10-8-2009 2:22 PM

64 views

tags:

entreprises

pgmartin says:

Perspectives intéressantes dans ce billet sur le réseau des blogues de Gartner qui fait suite à la publication des données d'une étude de la firme Robert Half Technology sur l'accès aux médias sociaux dans les entreprises. Cette étude nous apprenait que plus de la moitié des entreprises bloquent l'accès à des services comme Twitter, LinkedIn et autres.

Un autre blogueur, encore chez Gartner, doute quant à lui de la justesse de ces chiffres et a lancé son propre sondage en ligne.

Qu'en pensez-vous? Et vous, avez vous accès à ces services depuis votre poste de travail au bureau?

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/0f3cc560-03b1-43e5-83b0-231cffedc04d/12902EDA-9343-45D4-97FD-26659B575EC8/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://blogs.gartner.com/andrea_dimaio/2009/10/08/social-media-cannot-deliver-business-value-if-employees-are-denied-access/" href="http://blogs.gartner.com/andrea_dimaio/2009/10/08/social-media-cannot-deliver-business-value-if-employees-are-denied-access/" style="font-size: 11px;">blogs.gartner.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.gartner.com/andrea_dimaio/2009/10/08/social-media-cannot-deliver-business-value-if-employees-are-denied-access/"><H2>Social Media Cannot Deliver Business Value If Employees Are Denied Access</H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.gartner.com/andrea_dimaio/2009/10/08/social-media-cannot-deliver-business-value-if-employees-are-denied-access/"><P>A survey of 1,400 CIOs in the US published by Robert Half Technology (see <A href="http://www.roberthalftechnology.com/PressRoom?pressRelease_5.request_type=RenderPressRelease&pressRelease_5.releaseId=2531">press release</A>) shows some interesting – and indeed worrying – results about the number of enterprises that prevent their employees from accessing social media sites from the workplace.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.gartner.com/andrea_dimaio/2009/10/08/social-media-cannot-deliver-business-value-if-employees-are-denied-access/"><P>I am pretty sure that some of these same enterprises have their own web 2.0 plans where they aim at engaging both employees and customers through social networks that they build themselves, on their turf, under their control. But isn’t this a recipe for failure? Haven’t corporations and government agencies understood that social networks are a bottom-up. peer-to-peer, grass-root phenomenon that cannot be planned or engineered by a formal organization? How long will it take before they understand that only blurring personal and work boundaries will unleash the value they are desperately seeking (and yet denying) in social media?</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/12902EDA-9343-45D4-97FD-26659B575EC8/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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