Market: In Rainbows worth about $6


	Market: In Rainbows worth about $6

kmakice

11-8-2007 12:58 AM

548 views

tags:

radiohead, in rainbows, honest box experiment

kmakice says:

The big missing piece of this report - how much did the band end up getting compared to CD sales?

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/cf8a7c36-c634-46f2-93b0-f5b92b4bbb44/17F652D4-4910-4329-9658-2091959675AD/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.guardian.co.uk/uk_news/story/0,,2206551,00.html?gusrc=rss&feed=technology" href="http://www.guardian.co.uk/uk_news/story/0,,2206551,00.html?gusrc=rss&feed=technology" style="font-size: 11px;">www.guardian.co.uk</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.guardian.co.uk/uk_news/story/0,,2206551,00.html?gusrc=rss&feed=technology">When Radiohead invited their fans to pay as much - or as little - as they liked for a digital download of their new album, In Rainbows, it was hailed as the beginning of a new era for the struggling record industry.<P>So what then, was the ultimate value of the ground-breaking album and its test of the constraints of the digital age? Around £2.90, it would seem.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.guardian.co.uk/uk_news/story/0,,2206551,00.html?gusrc=rss&feed=technology"><P>Research revealed yesterday that a mere 38% of people downloading the album were willing to part with anything at all. Two thirds paid only the 45p charge for handling, according to ComScore, a digital measurement group.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.guardian.co.uk/uk_news/story/0,,2206551,00.html?gusrc=rss&feed=technology">During the first 29 days of October, 1.2 million people worldwide visited the In Rainbows site, with a significant percentage of visitors ultimately downloading the album.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.guardian.co.uk/uk_news/story/0,,2206551,00.html?gusrc=rss&feed=technology">It was widely seen as the most high-profile attempt yet to restructure the economics of a music industry struggling with the effects of digital piracy.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/17F652D4-4910-4329-9658-2091959675AD/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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