Brain reacts to fairness as it does to money and chocolate


	Brain reacts to fairness as it does to money and chocolate

Mohir

4-21-2008 4:42 PM

749 views

tags:

brain, fairness

4 Comments |

Add a Comment

4-21-2008 4:58 PM

meancookie89

wow never knew that but what happen if you get chocolate, money and a whiff of fairness in one day? would you burst into happiness?

4-22-2008 10:27 AM

AcesLucky

I wonder if complements have the same effect, too?

4-22-2008 1:11 PM

00kayi00

Oh, but who determines what's fair?

4-23-2008 4:02 PM

burndata0

Fairness is ALWAYS in the eye of the beholder.

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The human brain responds to being treated fairly the same way it responds to winning money and eating chocolate, UCLA scientists report. Being treated fairly turns on the brain's reward circuitry.<BR /></DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.physorg.com/news128011495.html"><DIV> 
"We may be hard-wired to treat fairness as a reward," said study co-author Matthew D. Lieberman, UCLA associate professor of psychology and a founder of social cognitive neuroscience.
</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.physorg.com/news128011495.html"><DIV>		
							"Receiving a fair offer activates the same brain circuitry as when we eat craved food, win money or see a beautiful face," said Golnaz Tabibnia, a postdoctoral scholar at the Semel Institute for Neuroscience and Human Behavior at UCLA and lead author of the study, which appears in the April issue of the journal <I>Psychological Science</I>.
</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.physorg.com/news128011495.html"><DIV>"Fairness is activating the same part of the brain that responds to food in rats," she said. This is consistent with the notion that being treated fairly satisfies a basic need, she added.
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