Wired's Minifesto on Media and Snack Culture


	Wired's Minifesto on Media and Snack Culture

Amanda Mooney

6-12-2007 11:33 PM

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tags:

wired, social media, web 2.0, social networking, amanda mooney, snack, snack culture, media

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6-13-2007 12:23 AM

egoldstein

in conveniently packaged bite-size nuggets made to be munched easily with increased frequency and maximum speed. This is snack culture - and boy, is it tasty (not to mention addictive).

yep...we call them clips

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/99fdc27e-0ba5-44e4-a70d-dfdcff9987cb/19919F77-19AC-4312-9A51-C2CC64C3B71E/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.wired.com/wired/archive/15.03/snackminifesto.html" href="http://www.wired.com/wired/archive/15.03/snackminifesto.html" style="font-size: 11px;">www.wired.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.wired.com/wired/archive/15.03/snackminifesto.html">Replace Nabisco with Apple, the Mini Oreo with the iPod nano, and youve got a blueprint for the current boom in what might be called snack-o-tainment. Apples single-minded marketing campaign for the iPod (its tunes - not albums - in your pocket, after all) taught us the joy of picking the choicest cuts and shuffling them into individual hit pdes. The same with television: When the video iPod launched in October 2005, we were suddenly eager to pay $1.99 to watch a music video or a recent episode of <EM>Lost</EM> in a smaller, portable version of what was already available for free on that big square thing in our living room.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.wired.com/wired/archive/15.03/snackminifesto.html">Today, media snacking is a way of life. In the morning, we check news and tap out emails on our laptops. At work, we graze all day on videos and blogs.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.wired.com/wired/archive/15.03/snackminifesto.html">in conveniently packaged bite-size nuggets made to be munched easily with increased frequency and maximum speed. This is snack culture - and boy, is it tasty (not to mention addictive).</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/19919F77-19AC-4312-9A51-C2CC64C3B71E/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>