Churn Happens as Marketers Don’t Leverage Customer Data and Analytics


	Churn Happens as Marketers Don’t Leverage Customer Data and Analytics

fuordigital

7-19-2008 7:46 PM

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/19c56d14-9275-4a0c-83e6-3c05a9776c73/21C72649-6DFC-4313-A0F4-B45F4E27D11E/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingcharts.com/direct/churn-happens-as-marketers-dont-leverage-customer-data-and-analytics-4238/" href="http://www.marketingcharts.com/direct/churn-happens-as-marketers-dont-leverage-customer-data-and-analytics-4238/" style="font-size: 11px;">www.marketingcharts.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/churn-happens-as-marketers-dont-leverage-customer-data-and-analytics-4238/"><H2>Churn Happens as Marketers Don’t Leverage Customer Data and Analytics</H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/churn-happens-as-marketers-dont-leverage-customer-data-and-analytics-4238/"><P>Lack of customer data sharing, integration and insight is undermining competitiveness, retention rates, revenue and profitability among global marketers, <A href="http://www.cmocouncil.org/news/pr/2008/041408.asp">according to</A> a new study from the Chief Marketing Officer (CMO) Council. <SPAN id="more-4238"></SPAN></P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/churn-happens-as-marketers-dont-leverage-customer-data-and-analytics-4238/"><li style="margin-left:16px;padding-left: 0px;">Over 50% of global marketers report that they have fair, little, or no knowledge of the customer demographic, behavioral, psychographic and transactional data. Just 6% say they have excellent knowledge of the customer.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/churn-happens-as-marketers-dont-leverage-customer-data-and-analytics-4238/"><li style="margin-left:16px;padding-left: 0px;">More than 35% of respondents report that the CMO or marketing department (38.9%) has primary responsibility for the customer analytics function but are not leveraging its value. Over 31% of those surveyed do no data mining at all and 63% are only doing moderate levels of data mining for intelligence and insight.</LI></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/21C72649-6DFC-4313-A0F4-B45F4E27D11E/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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