We argue that the primary causal agent for misperception is not the presence or absence of correct information but a respondent's willingness to believe particular kinds of information. Our explanation draws on a psychological model of information processing that scholars have labeled motivated reasoning. This model envisions respondents as processing and responding to information defensively, accepting and seeking out confirming information, while ignoring, discrediting the source of, or arguing against the substance of contrary information (DiMaggio 1997; Kunda 1990; Lodge and Tabor 2000).

The above quote, as the rest of the article explains why Willy hates sociology so much. It proves him wrong every single time!