Digital Out-of-Home has Unique Power to Interest Consumers


	Digital Out-of-Home has Unique Power to Interest Consumers

fuordigital

11-10-2008 5:48 PM

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/32159b40-4948-45aa-8dc5-72de8a31367d/21D0B7B3-3E2A-42E7-B800-5A856183663D/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.digitalsolid.com/2008/11/10/digital-out-of-home-has-unique-power-to-interest-consumers/" href="http://www.digitalsolid.com/2008/11/10/digital-out-of-home-has-unique-power-to-interest-consumers/" style="font-size: 11px;">www.digitalsolid.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.digitalsolid.com/2008/11/10/digital-out-of-home-has-unique-power-to-interest-consumers/"><H2><A title="Permanent Link to Digital out-of-home has unique power to interest consumers" rel="bookmark" href="http://www.digitalsolid.com/2008/11/10/digital-out-of-home-has-unique-power-to-interest-consumers/">Digital out-of-home has unique power to interest consumers</A></H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.digitalsolid.com/2008/11/10/digital-out-of-home-has-unique-power-to-interest-consumers/"><P>Boring old out-of-home is a surprisingly promising medium for engaging consumers. This can be seen in its recent growth. Due in large part to the advent of digital billboards, spending for out-of-home advertising has grown by 8% for the last three of years (surpassed in growth only by online advertising).</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.digitalsolid.com/2008/11/10/digital-out-of-home-has-unique-power-to-interest-consumers/"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/www.digitalsolid.com/img/272591E5-0CE7-447F-94A0-989004CB46B8" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.digitalsolid.com/2008/11/10/digital-out-of-home-has-unique-power-to-interest-consumers/"><P>The ability to vary and customize digital billboards has yet to be fully explored. But even with relatively “dumb” billboards, consumers are paying attention. Research conducted by <A target="_blank" href="http://www.seesawnetworks.com/about/" title="SeeSaw Networks">SeeSaw Networks</A> (June 2007/July 2008), and <A target="_blank" href="http://www.mediapost.com/blogs/research_brief/?p=1785" title="MediaPost report">reported in <EM>MediaPost</EM></A> recently (registration required), highlights the power of today’s digital billboards to generate consumer interest. Here’s one of the findings in that research:</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.digitalsolid.com/2008/11/10/digital-out-of-home-has-unique-power-to-interest-consumers/"><TR><TD width="293" colspan="2"><H4><STRONG>Advertising On The Media Is Interesting</STRONG></H4>
</TD></TR><TR><TD><STRONG><EM>Medium</EM></STRONG></TD><TD width="36"><STRONG><EM>Percentage of Base</EM></STRONG></TD></TR><TR><TD>Digital Signage</TD><TD width="36"><P align="right">53%</p> </TD></TR><TR><TD bgcolor="#cccccc">TV</TD><TD width="36" bgcolor="#cccccc"><P align="right">51%</p> </TD></TR><TR><TD>Magazine</TD><TD width="36"><P align="right">51%</p> </TD></TR><TR><TD bgcolor="#cccccc">Billboard</TD><TD width="36" bgcolor="#cccccc"><P align="right">37%</p> </TD></TR><TR><TD>Internet</TD><TD width="36"><P align="right">34%</p> </TD></TR><TR><TD bgcolor="#cccccc">Radio</TD><TD width="36" bgcolor="#cccccc"><P align="right">33%</p> </TD></TR><TR><TD>Newspaper</TD><TD width="36"><P align="right">33%</p> </TD></TR><TR><TD bgcolor="#cccccc">Mobile Phone</TD><TD width="36" bgcolor="#cccccc"><P align="right">27%</P></TD></TR></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/21D0B7B3-3E2A-42E7-B800-5A856183663D/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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