A professional organization I belong to had an impromtu meetup in Lively. Yes, unexpected guests arrived and my cartoon was kissed without permission. My cartoon was also invited to watch streaming web content of a "too polite to repeat here" subject. I had participated in the meetup with high hopes that Lively might be the place to hang out with professionals in a virtually social setting.
Guess What? I like hanging out in virtual worlds because it is an escape from the barrage of marketing at me. I have to endure advertising and marketing messages on the radio, on TV, cable, satelite...the Internet is one huge bombardment of marketing messages. I want virtual worlds to be a respite from marketing. I want a place to have a 3d representation of myself where I can collaborate with others.
My advice: KEEP YOUR MARKETING OUT OF VIRTUAL WORLDS.