Silly Rabbit: Trix Not for Kids Anymore


	Silly Rabbit: Trix Not for Kids Anymore

Hawkeye_84

7-19-2007 9:14 AM

1050 views

tags:

nutrition, obesity, kids, cereal, general mills

Hawkeye_84 says:

Too little too late to impact the obesity problem in this country. And when did parents forget how to say "no" to their fat children?

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7-19-2007 10:57 AM

Caleythia

The news clip I saw about this this morning also said that companies will still use characters on the packaging, just not in the commercials. So little Susie will still ask for the cereal with Dora on it when she sees it at the supermarket.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/356f3dd3-81d6-4ab5-b155-e5821ea11baa/23EB4993-4E3F-4D00-9992-8EB8490AEF07/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.startribune.com/535/story/1311453.html" href="http://www.startribune.com/535/story/1311453.html" style="font-size: 11px;">www.startribune.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.startribune.com/535/story/1311453.html">companies, at a forum hosted by the Council of Better Business Bureaus, said 
Wednesday they would rein in some of their advertising aimed at children, a move 
that was praised by a consumer watchdog group that has sued food companies over 
the issue.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.startribune.com/535/story/1311453.html">The changes include limits on the use of licensed characters, promises to 
include more nutritional information on packages and a ban on the advertising of 
some products during certain television shows.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.startribune.com/535/story/1311453.html">
<P>At Golden Valley-based General Mills, the changes include:</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.startribune.com/535/story/1311453.html">
<P>• No advertisements of any food to a child 11 years or younger that does not 
meet internal standards limiting calories, fat, sodium and trans fat.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.startribune.com/535/story/1311453.html">• No ads targeted at children 11 years and younger for products, such as Trix 
cereal, that contain 13 or more grams of sugar per serving.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.startribune.com/535/story/1311453.html">• The company will also include more nutritional information on the front of 
cereal boxes</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/23EB4993-4E3F-4D00-9992-8EB8490AEF07/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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