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Two Important Pieces of a Newsletter
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5-27-2008 4:14 PM
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/f615e71b-ad61-4889-88ab-bdcf3bdee878/2792C8D5-F91E-45CC-B49F-3FA8E5795BCD/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.proposalwritingnews.com/2008/05/two-important-pieces-of-newsletter.html" href="http://www.proposalwritingnews.com/2008/05/two-important-pieces-of-newsletter.html" style="font-size: 11px;">www.proposalwritingnews.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.proposalwritingnews.com/2008/05/two-important-pieces-of-newsletter.html"><DIV>I am creating the <A href="http://technorati.com/tag/newsletter">newsletter</A> for <A rel="tag" href="http://www.fastwriters.com/">FastWriters</A>, and I wonder what everyone thinks makes an informative <A href="http://technorati.com/tag/newsletter">newsletter</A>. In a week, I receive several newsletters from <A href="http://technorati.com/tag/business">business</A> and <A href="http://technorati.com/tag/marketing">marketing</A> tips to <A href="http://technorati.com/tag/parenting">parenting</A> and <A href="http://technorati.com/tag/home+decorating">home decorating</A> <A href="http://technorati.com/tag/articles">articles</A>. These are the two elements that will bring newsletter success:</DIV><BR /><DIV>1.<SPAN> Titles</SPAN> – The titles and subtitles need to be less than five to seven words and to the point. Do you prefer</DIV><BR /><DIV>“<A href="http://technorati.com/tag/proposal">Proposal</A> Tips That Will Secure a <A href="http://technorati.com/tag/government">Government</A> Bid and Win”</DIV><BR />Or<BR /><BR /><DIV>“Top <A href="http://technorati.com/tag/proposal">Proposal</A> Tips To Win A <A href="http://technorati.com/tag/contract">Contract</A>”</DIV><BR /><DIV>Think about it because titles are the first thing readers see.</DIV><BR /><BR /><DIV>2. <SPAN>Content </SPAN>– The <A href="http://technorati.com/tag/content">content</A> has to be well written and<A href="http://technorati.com/tag/informative"> informative</A>. A tip is if you use <A href="http://technorati.com/tag/word">Word</A>, put on the <A href="http://technorati.com/tag/readability+statistics">readability statistics</A> in the Tool menu. Make sure that the reading level is between 6th to 7th grade, and reading ease is more than 55%.</DIV><BR />There are more, but I will reveal them in a future newsletter edition.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/2792C8D5-F91E-45CC-B49F-3FA8E5795BCD/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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