<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/ce1e6f8e-9470-4443-a44e-4bb1ae923c35/284E5A55-11B6-4935-AEA9-EF2B950AF9E1/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://americanshelflife.wordpress.com/2008/03/02/developing-a-portfolio-strategy-for-finding-a-job-and-building-a-brand/" href="http://americanshelflife.wordpress.com/2008/03/02/developing-a-portfolio-strategy-for-finding-a-job-and-building-a-brand/" style="font-size: 11px;">americanshelflife.wordpress.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://americanshelflife.wordpress.com/2008/03/02/developing-a-portfolio-strategy-for-finding-a-job-and-building-a-brand/">Last month at <A target="_blank" href="http://briteconference.com">BRITE</A>, I was really interested in an idea we discussed that involved developing a portfolio strategy for building brands; Thinking like a great VC, these brands would have a rounded portfolio of high risk investments (cutting edge digital approaches to communicating with consumers and media) balanced with low risk investments (traditional communications outreach with consumers and media). </blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://americanshelflife.wordpress.com/2008/03/02/developing-a-portfolio-strategy-for-finding-a-job-and-building-a-brand/">I’ve been thinking about this strategy for my college mates as well. As we search for post-graduation jobs in an increasingly competitive job market, we can only really stand out if we find new ways off communicating with potential employers. </blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://americanshelflife.wordpress.com/2008/03/02/developing-a-portfolio-strategy-for-finding-a-job-and-building-a-brand/"><div align="center"><embed src="http://www.youtube.com/v/OoSnOZ16Igw&rel=0" height="329" width="400" wmode="opaque" quality="high" type="application/x-shockwave-flash"></embed></div></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/284E5A55-11B6-4935-AEA9-EF2B950AF9E1/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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