Nintendo a Wii-ner


	Nintendo a Wii-ner

sumobelly

5-27-2007 11:59 AM

306 views

tags:

nintendo, wii, consoles, games, sony, psp3, microsoft, xbox 360

sumobelly says:

Nintendo took a risk but knowing their customer base resulted in success. Again, this is another fine example of knowing your customer and keeping your product simple.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/e7821196-314f-45cc-a2e8-41bbc76c5838/2B73DD67-A852-4321-B050-9EB0440EB9C8/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.nytimes.com/2007/05/26/arts/television/26game.html?ex=1337832000&en=8e3a658cd93e5ea5&ei=5124&partner=digg&exprod=digg" href="http://www.nytimes.com/2007/05/26/arts/television/26game.html?ex=1337832000&en=8e3a658cd93e5ea5&ei=5124&partner=digg&exprod=digg" style="font-size: 11px;">www.nytimes.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2007/05/26/arts/television/26game.html?ex=1337832000&en=8e3a658cd93e5ea5&ei=5124&partner=digg&exprod=digg">Reggie Fils-Aime,  president and chief operating officer of Nintendo of America,  is certainly the game industry’s man of the moment, at least in the United States.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2007/05/26/arts/television/26game.html?ex=1337832000&en=8e3a658cd93e5ea5&ei=5124&partner=digg&exprod=digg">Last month, Nintendo sold more than four times as many Wii units (360,000) as Sony sold PlayStation 3’s (82,000), and many people still can’t find the Wii on store shelves.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2007/05/26/arts/television/26game.html?ex=1337832000&en=8e3a658cd93e5ea5&ei=5124&partner=digg&exprod=digg">Mr. Fils-Aime may have a point when he contends that the latest pixel-shader technology, for example, just isn’t that important to most everyday players.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2007/05/26/arts/television/26game.html?ex=1337832000&en=8e3a658cd93e5ea5&ei=5124&partner=digg&exprod=digg">“Both of our competitors have focused on an old paradigm,” he said. “They focused on more technological horsepower as the path to success. They fell into a trap of just listening to their core user base rather than focusing on attracting new customers.”</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2007/05/26/arts/television/26game.html?ex=1337832000&en=8e3a658cd93e5ea5&ei=5124&partner=digg&exprod=digg">And it turns out there are a lot more of everyone else than there are of the stereotypical young male player.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/2B73DD67-A852-4321-B050-9EB0440EB9C8/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>