This is a smart and creative move that doesn't even sound like it will distract from the game play which is key. I'm going to be very interested to see what kind of listens this generates and sales.

This is definitely interesting. The in-car radio in in GTA3 was hilarious, and RiseFM (one of the in-car stations) got me more into techno than I'd been before.

I've also been turned on to numerous bands by the Tony Hawk series of games. Given a way to bookmark those tracks for purchase on Amazon, I'd certainly be buying some.