Placebos Are Getting More Effective


	Placebos Are Getting More Effective

darkduskx

9-8-2009 3:47 PM

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darkduskx says:

It's all in your head but now there's more in your head??

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/fb6464db-4006-4a2d-b1e7-d6395d07b489/2F193767-1451-427A-8C61-0647B0F87C49/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.wired.com/medtech/drugs/magazine/17-09/ff_placebo_effect?currentPage=3" href="http://www.wired.com/medtech/drugs/magazine/17-09/ff_placebo_effect?currentPage=3" style="font-size: 11px;">www.wired.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.wired.com/medtech/drugs/magazine/17-09/ff_placebo_effect?currentPage=3"><H1 id="articlehed">Placebos Are Getting More Effective. Drugmakers Are Desperate to Know Why.</H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.wired.com/medtech/drugs/magazine/17-09/ff_placebo_effect?currentPage=3"><P><EM></EM></p> <DIV>
<DIV><IMG src="http://www.wired.com/images/article/magazine/1709/ff_placebo_effect3_f.jpg" /></DIV>
<P><STRONG>Yellow pills</STRONG>
make the most effective antidepressants, like little doses of pharmaceutical sunshine.</p> </DIV>
<DIV>
<IMG src="http://www.wired.com/images/article/magazine/1709/ff_placebo_effect4_f.jpg" />
<P><STRONG>Red pills</STRONG> 
can give you a more stimulating kick. Wake up, Neo.</p> </DIV>
<BR clear="all" />
<DIV>
<IMG src="http://www.wired.com/images/article/magazine/1709/ff_placebo_effect5_f.jpg" />
<P><STRONG>The color green</STRONG> 
reduces anxiety, adding more chill to the pill.</p> </DIV>
<DIV>
<IMG src="http://www.wired.com/images/article/magazine/1709/ff_placebo_effect6_f.jpg" />
<P><STRONG>White tablets</STRONG>—
particularly those labeled "antacid"—are superior for soothing ulcers, even when they contain nothing but lactose.</p> </DIV>
<BR clear="all" />
<DIV>
<IMG src="http://www.wired.com/images/article/magazine/1709/ff_placebo_effect7_f.jpg" />
<P><STRONG>More is better,</STRONG>
scientists say. Placebos taken four times a day deliver greater relief than those taken twice daily.</p> </DIV>
<DIV>
<IMG src="http://www.wired.com/images/article/magazine/1709/ff_placebo_effect8_f.jpg" />
<P><STRONG>Branding matters.</STRONG> 
Placebos stamped or packaged with widely recognized trademarks are more effective than "generic" placebos.</p> </DIV>
<BR clear="all" />
<DIV>
<IMG src="http://www.wired.com/images/article/magazine/1709/ff_placebo_effect9_f.jpg" />
<P><STRONG>Clever names</STRONG> 
can add a placebo boost to the physiological punch in real drugs. <EM>Viagra</EM> implies both vitality and an unstoppable Niagara of sexy</P></DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.wired.com/medtech/drugs/magazine/17-09/ff_placebo_effect?currentPage=3">half of the doctors polled in a 2007 survey in Chicago admitted to prescribing medications they knew were ineffective for a patient's condition</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.wired.com/medtech/drugs/magazine/17-09/ff_placebo_effect?currentPage=3">in order to provoke a placebo response.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/2F193767-1451-427A-8C61-0647B0F87C49/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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