Younger Viewers More Likely to DVR's and Watch TV Out of Home


	Younger Viewers More Likely to DVR's and Watch TV Out of Home

fuordigital

10-30-2008 10:59 AM

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/396870a1-ff32-4775-b256-53692306cb01/30961FCB-C421-4BE4-BD01-C5F046503E71/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.tvweek.com/news/2008/10/younger_viewers_transforming_t.php" href="http://www.tvweek.com/news/2008/10/younger_viewers_transforming_t.php" style="font-size: 11px;">www.tvweek.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.tvweek.com/news/2008/10/younger_viewers_transforming_t.php"><H1>Younger Viewers Transforming TV Watching, Report Says</H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.tvweek.com/news/2008/10/younger_viewers_transforming_t.php"><P>Younger viewers are transforming how, what and where prime-time television is being viewed, according to a new report from Knowledge Networks.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.tvweek.com/news/2008/10/younger_viewers_transforming_t.php"><P>The report found that younger viewers are more likely to use DVRs and watch TV outside the home, with 39% of millennials ages 13-29 reporting that they do so at least once a week compared with only 11% of young baby boomers. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.tvweek.com/news/2008/10/younger_viewers_transforming_t.php"><P>Meanwhile, the portion of people “typically watching TV” between 8 p.m. and midnight remained relatively close to Knowledge Networks’ 2004 numbers. However, DVR usage increased from 27% in 2004 to 38%, and 48% of viewers now said that “most of the time” they turn on the TV in prime time “with the intent to watch a particular show” compared with 41% in 2004.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/30961FCB-C421-4BE4-BD01-C5F046503E71/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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