Stop Picking on Print. A Plea from Newspaper Association of America


	Stop Picking on Print. A Plea from Newspaper Association of America

iCoastal Net Designs

6-1-2009 5:25 PM

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tags:

print advertising, newspaper advertising

iCoastal Net Designs says:

In defense of print. All Internet and Interactive Marketing should be put into check from time to time. He should have mentioned Amazon's Kindle.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/8a78f904-70cc-4317-8ee7-ab8d59005d32/3115D033-3B7D-469C-BE7D-076A4FF3615C/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090601/FREE/905299972/1174/ADCAMPAIGNS" href="http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090601/FREE/905299972/1174/ADCAMPAIGNS" style="font-size: 11px;">www.btobonline.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090601/FREE/905299972/1174/ADCAMPAIGNS"><div align="center"><img src="http://content7.clipmarks.com/blog_cache/www.btobonline.com/img/6562A4ED-F765-48FD-8731-06F7E10C22C0" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090601/FREE/905299972/1174/ADCAMPAIGNS"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/www.btobonline.com/img/1A6DCE09-DE5C-4165-AAA5-AAB9D46116B5" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090601/FREE/905299972/1174/ADCAMPAIGNS"><table background="undefined" bgcolor=""><tr><TD>
<B>“The Reality About Newspapers”</B>
<BR /><B>Agency:</B> In-house
<BR /><B>Target audience:</B> Advertisers
<BR /><B>Campaign objective:</B> In an open letter to advertisers, NAA President John Sturm addresses some “myths” about newspapers, such as “No one reads newspapers any more.”
<BR /><B>Media:</B> Print
<BR /><B>Budget:</B> Undisclosed

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