Not easy to revtalize old traditional brands: Ted, Song -- closing


	Not easy to revtalize old traditional brands: Ted, Song -- closing

adagli

6-28-2008 7:07 PM

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color:#ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/848f8d19-5f60-428e-9bf0-e24d4e44ab2c/3218CD12-43FC-4F06-AA83-5C84971B77BB/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="https://www.google.com/reader/view/?tab=cy" href="https://www.google.com/reader/view/?tab=cy" style="font-size: 11px;">www.google.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="https://www.google.com/reader/view/?tab=cy"><P>United announced a few weeks ago that their low-fare sub-brand <A href="http://www.brandweek.com/bw/content_display/news-and-features/automotive-travel/e3i32a6c4ade2dd7b23378b0ffcd641dc0b" target="_blank">Ted is closing</A>. At the beginning of the year Delta had already terminated services of its low-fare subsidiary Song. </p> <P>I think this is sad because both were bold attempts to revitalize old, traditional brands by extending them. It turned out that it was too much of a stretch — consumers didn’t buy into it, no matter how low the fare. </p> <P>Beautiful CI and a clever name (both designed by <A href="http://www.pentagram.com" target="_blank">Pentagram</A>) smart ads, designer uniforms, better safety videos, XM satellite radio, free movies, and organic meals — all of that didn’t fly. </P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/3218CD12-43FC-4F06-AA83-5C84971B77BB/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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