Eyebox = Big Brother


	Eyebox = Big Brother

bjg2106

9-20-2008 11:00 PM

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/ae5bd947-26a8-4c41-bef3-cb6aeda5798b/322745F1-262F-4C73-8A09-E28AA9E8535F/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.tech2.com/india/news/digital-cameras/googles-eyeball-counting-camera/5485/0" href="http://www.tech2.com/india/news/digital-cameras/googles-eyeball-counting-camera/5485/0" style="font-size: 11px;">www.tech2.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.tech2.com/india/news/digital-cameras/googles-eyeball-counting-camera/5485/0"><P>The Eyebox is a <A href="#" class="kLink"  id="KonaLink0"><FONT color="#0059c7"><SPAN class="kLink">camera</SPAN></FONT></A> designed by a company called Xuuk that's working in partnership with Google to count eyeballs. This small palm sized camera is designed to register the number of people of that look at billboards by counting the amount of eyeballs.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.tech2.com/india/news/digital-cameras/googles-eyeball-counting-camera/5485/0"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/www.tech2.com/img/582D0215-D74D-4EDA-841C-4587738C92A4" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.tech2.com/india/news/digital-cameras/googles-eyeball-counting-camera/5485/0"><P><DIV> The Eyebox uses multiple infrared sensors to shine beams that can track redeye in people's eyeballs as they look at any particular hoarding or billboard. Billboards will simply have to be equipped by this device that connects to a computer via <A href="#" class="kLink"  id="KonaLink1"><FONT color="#0059c7"><SPAN class="kLink">USB </SPAN><SPAN class="kLink">interface</SPAN></FONT></A>. </DIV><BR />Earlier devices ranged close to Rs. 1,02,5000. It wasn’t just the price though, it also required people to stay still and was effective only if they were approximately 2 feet away. So the range was not too far. But the Eeybox cost just Rs. 41,000 ($1000), which is a drastic drop in the price obviously. It is capable of working from around 32 feet away and it doesn’t require viewers to look directly at the device.                        </P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/322745F1-262F-4C73-8A09-E28AA9E8535F/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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