'Music 2.0 Manager' Sets Off Into the Wild Unknown


	'Music 2.0 Manager' Sets Off Into the Wild Unknown

axgrndr

6-29-2008 8:12 PM

127 views

tags:

newmedia, music2.0

axgrndr says:

Artists as brands.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/49d9a127-a832-40d3-9f9a-aea559e02636/336BA116-96B8-4941-8E32-C939918127D7/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://adage.com/songsforsoap/post?article_id=127837" href="http://adage.com/songsforsoap/post?article_id=127837" style="font-size: 11px;">adage.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://adage.com/songsforsoap/post?article_id=127837"><DIV>
				British music business development network <A title="MusicTank homepage" target="_blank" href="http://www.musictank.co.uk/">MusicTank</A> and Terry McBride -- "music business 2.0" manager of Avril Lavigne, Barenaked Ladies and CEO of <A title="Nettwek homepage" target="_blank" href="http://www.nettwerk.com">Nettwerk Music Group</A> --  are kicking off a unique, year-long project that will generate from scratch a mold-breaking 360-degree road map for an up-and-coming British act.
</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://adage.com/songsforsoap/post?article_id=127837"><DIV>
The initiative follows <A title="MusicTank: Meet the Millennials" target="_blank" href="http://www.musictank.co.uk/reports/meet-the-millennials">McBride's recent MusicTank report</A> that showed how management and labels need to alter their mind-sets in order to cater to the behavior of the millennial generation -- generally defined as those born in the early 1980s who demand content to be available across multiple platforms simultaneously.
</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://adage.com/songsforsoap/post?article_id=127837"><DIV>Constant experimentation is the key to success. This is a common theme for McBride, who has achieved a high degree of success for his acts by developing <A title="Wired: No Suit Required " target="_blank" href="http://www.wired.com/wired/archive/14.09/nettwerk_pr.html">"unconventional" but thoughtful</A> marketing approaches.
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