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Tech Purchasers Committed to 'Green,' Women More Environmentally Conscious
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8-22-2008 10:41 AM
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/8dd1831e-55e0-4a04-ba65-cd4dbd054129/38BEECA8-088C-4D9F-AA84-7AC9AF289F66/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingcharts.com/direct/tech-purchasers-committed-to-green-women-more-environmentally-conscious-5686/hansa-green-females-conscious-males-july-2008jpg/" href="http://www.marketingcharts.com/direct/tech-purchasers-committed-to-green-women-more-environmentally-conscious-5686/hansa-green-females-conscious-males-july-2008jpg/" style="font-size: 11px;">www.marketingcharts.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/tech-purchasers-committed-to-green-women-more-environmentally-conscious-5686/hansa-green-females-conscious-males-july-2008jpg/"><H2><A rev="attachment" href="http://www.marketingcharts.com/direct/tech-purchasers-committed-to-green-women-more-environmentally-conscious-5686/">Tech Purchasers Committed to 'Green,' Women More Environmentally Conscious</A></H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/tech-purchasers-committed-to-green-women-more-environmentally-conscious-5686/hansa-green-females-conscious-males-july-2008jpg/"><P>Nearly two-thirds (64%) of business technology purchasers agree that being perceived as “green” helps their brand image, and the same percentage of affluent consumers (64%) say environmental considerations are a primary concern in their purchasing process, <A href="http://http://www.gcrinsight.com/green_techpulse_08.asp">according to</A> the Green TECHpulse ‘08 survey from <A href="http://gcrinsight.com">Hansa|GCR</A><A href="http://www.marketingcharts.com/direct/tech-purchasers-committed-to-green-women-more-environmentally-conscious-5686/hansa-green-females-conscious-males-july-2008jpg/htt://gcrinsight.com">.</A> </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/tech-purchasers-committed-to-green-women-more-environmentally-conscious-5686/hansa-green-females-conscious-males-july-2008jpg/"><li style="margin-left:16px;padding-left: 0px;">Female decision-makers are more environmentally conscious than males, placing higher levels of importance on a broader range of green indicators in corporate behavior:</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/tech-purchasers-committed-to-green-women-more-environmentally-conscious-5686/hansa-green-females-conscious-males-july-2008jpg/"><div align="center"><img src="http://content7.clipmarks.com/blog_cache/www.marketingcharts.com/img/BB1CADAD-10B0-4675-929C-F663B996F827" alt="hansa-green-females-conscious-males-july-2008.jpg" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/tech-purchasers-committed-to-green-women-more-environmentally-conscious-5686/hansa-green-females-conscious-males-july-2008jpg/"><li style="margin-left:16px;padding-left: 0px;">Slightly more than half of the companies (54%) surveyed are already buying greener IT products or services.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/tech-purchasers-committed-to-green-women-more-environmentally-conscious-5686/hansa-green-females-conscious-males-july-2008jpg/"><li style="margin-left:16px;padding-left: 0px;">Most companies (88%) that have purchased green in the past 18 months say they have experienced cost-saving benefits from reduced energy usage.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/tech-purchasers-committed-to-green-women-more-environmentally-conscious-5686/hansa-green-females-conscious-males-july-2008jpg/"><li style="margin-left:16px;padding-left: 0px;">One in seven companies (14%) has initiated a formal environmental sustainability plan.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/tech-purchasers-committed-to-green-women-more-environmentally-conscious-5686/hansa-green-females-conscious-males-july-2008jpg/"><li style="margin-left:16px;padding-left: 0px;">More than half (58%) of businesses are making an effort to reduce printing-related waste.</LI></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/38BEECA8-088C-4D9F-AA84-7AC9AF289F66/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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