Google: Cookies Are Complicated


	Google: Cookies Are Complicated

Andy Greenberg

4-22-2008 10:51 AM

500 views

tags:

search, privacy, google, cookies, crumbled cookies, eric schmidt

Andy Greenberg says:

Google has a growing tendency to make flashy announcements that draw press and then let their ideas stagnate and disappear. Looks like they may be doing the same with an element of their search privacy solution.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/7a3fb560-7a37-4745-9c9a-bc1edb62cf0e/396DD7CD-7A85-4E24-AA50-E802510207A6/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.ft.com/cms/s/0/64d8d67a-0f0b-11dd-9646-0000779fd2ac.html?nclick_check=1" href="http://www.ft.com/cms/s/0/64d8d67a-0f0b-11dd-9646-0000779fd2ac.html?nclick_check=1" style="font-size: 11px;">www.ft.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.ft.com/cms/s/0/64d8d67a-0f0b-11dd-9646-0000779fd2ac.html?nclick_check=1"><H2>Google resolve crumbles on ‘cookies’ pledge</H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.ft.com/cms/s/0/64d8d67a-0f0b-11dd-9646-0000779fd2ac.html?nclick_check=1"><P><B><A href="http://markets.ft.com/tearsheets/performance.asp?s=us:GOOG" symbol="us:GOOG">Google </A></B>has failed to make any headway in dealing with one of the most controversial issues of online privacy, despite promising a year ago that it would take the lead in tackling the problem.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.ft.com/cms/s/0/64d8d67a-0f0b-11dd-9646-0000779fd2ac.html?nclick_check=1"><P>The privacy issue involves “cookies”, the small digital files which online advertising companies plant on consumers’ computers to track internet sites they visit. They use the information to learn about consumers’ interests in order to target advertising.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.ft.com/cms/s/0/64d8d67a-0f0b-11dd-9646-0000779fd2ac.html?nclick_check=1">It later announced technology trials to try to come up with new versions of cookies that would pose less of a problem, for instance by breaking down the data it collected about each consumer into smaller pieces through what are known as “crumbled cookies”.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.ft.com/cms/s/0/64d8d67a-0f0b-11dd-9646-0000779fd2ac.html?nclick_check=1">But speaking last week, Eric Schmidt, chief executive officer, said Google had yet to start substantial internal deliberations about how to deal with the issue. </blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/396DD7CD-7A85-4E24-AA50-E802510207A6/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>