Reviews are the Next Social Media Revolution


	Reviews are the Next Social Media Revolution
ronhuxley
10-4-2009 10:01 AM
132 views
tags:
demographics, facebook, reviewing, reviews, social media, trends, twitter
ronhuxley says:
I love learning about trends and trendwatching is a great source of my addiction. It also helps you stay on top of the small business/marketing wave! This article looks at a coming (some might say already present) wave of reviews that will be powered by social media like twitter and facebook. Long gone will be the traditional advertising tricks. Yeah! Read on and rise up you social media, reviewing revolutionaries...
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/f08a03cc-ba89-4dd6-8876-4fe96d86baf8/399DBB32-870B-431E-BF01-B57B10753CAB/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://trendwatching.com/trends/transparencytriumph/" href="http://trendwatching.com/trends/transparencytriumph/" style="font-size: 11px;">trendwatching.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://trendwatching.com/trends/transparencytriumph/"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/www.trendwatching.com/img/D23F9AFC-0AC2-4FBE-BC4C-256C0CB2327B" alt="1." /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://trendwatching.com/trends/transparencytriumph/"><div align="center"><img src="http://content7.clipmarks.com/blog_cache/www.trendwatching.com/img/D6C3572D-B7F0-479D-92B7-85731AB6D6C6" alt="Fortress" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://trendwatching.com/trends/transparencytriumph/"><P><EM>"Recommendations by personal acquaintances and opinions posted by consumers online are the most trusted forms of advertising globally. The Nielsen survey shows that 90% of online consumers worldwide trust recommendations from people they know, while 70% trust consumer opinions posted online.</EM>"</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://trendwatching.com/trends/transparencytriumph/"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/www.trendwatching.com/img/80A2692C-15B0-4C9E-BDBA-DE5FF2C72B2F" alt="Glut" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://trendwatching.com/trends/transparencytriumph/">While hundreds of millions of consumer reviews are already zipping around cyberspace, prepare for a deluge of truly biblical proportions.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://trendwatching.com/trends/transparencytriumph/"><STRONG>emerging markets</STRONG> are eager to jump into cyberspace with two thumbs: according to a UN report, there are now more than four billion mobile phone subscriptions worldwide</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://trendwatching.com/trends/transparencytriumph/">the proliferation of videocam phones,  including Apple's new iPhone 3G S which <A href="http://www.apple.com/iphone/iphone-3gs/video-recording.html">includes video functionality</A>, geo tagging, and direct upload facilities for YouTube and Mobile, will be yet another push for video-reviews  to take off.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://trendwatching.com/trends/transparencytriumph/"><H3><IMG width="178" height="36" alt="Truthiness" src="http://www.trendwatching.com/img/briefing/2009-09/t_truthiness.png" /></H3></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://trendwatching.com/trends/transparencytriumph/"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/www.trendwatching.com/img/29210323-2CBD-4504-8F8E-5ADFCCB5C073" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://trendwatching.com/trends/transparencytriumph/">neutralize <STRONG>fake reviews</STRONG> posted by malicious consumers or desperate brands</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://trendwatching.com/trends/transparencytriumph/"><H2><IMG width="352" height="45" alt="Everything reviewed" src="http://www.trendwatching.com/img/briefing/2009-09/t_everythingreviewed.png" /></H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://trendwatching.com/trends/transparencytriumph/">Scale is one thing. Scope is another. No B2C sector is immune to the review virus.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://trendwatching.com/trends/transparencytriumph/"><H2><IMG width="165" height="36" alt="Real-time" src="http://www.trendwatching.com/img/briefing/2009-09/t_realtime.png" /></H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://trendwatching.com/trends/transparencytriumph/"><H2><IMG width="186" height="46" alt="Mapmania" src="http://www.trendwatching.com/img/briefing/2009-09/t_mapmania.png" /></H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://trendwatching.com/trends/transparencytriumph/"><H2><IMG width="434" height="46" alt="Reviewer trumps review" src="http://www.trendwatching.com/img/briefing/2009-09/t_reviewer.png" /></H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://trendwatching.com/trends/transparencytriumph/"><H2><IMG width="235" height="46" alt="Right Of Reply" src="http://www.trendwatching.com/img/briefing/2009-09/t_rightofreply.png" /></H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://trendwatching.com/trends/transparencytriumph/"><P><IMG width="161" height="45" alt="Warning!" src="http://www.trendwatching.com/img/briefing/2009-09/t_warning.png" /></P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://trendwatching.com/trends/transparencytriumph/"><H2><IMG width="421" height="113" alt="2. Pricing Pandemonium" src="http://www.trendwatching.com/img/briefing/2009-09/t_2pricing.png" /></H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://trendwatching.com/trends/transparencytriumph/"><H3><IMG width="103" height="36" alt="Niche" src="http://www.trendwatching.com/img/briefing/2009-09/t_niche.png" /></H3></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://trendwatching.com/trends/transparencytriumph/"><H3><IMG width="203" height="46" alt="On-the-spot" src="http://www.trendwatching.com/img/briefing/2009-09/t_onthespot.png" /></H3></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://trendwatching.com/trends/transparencytriumph/"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/www.trendwatching.com/img/D48E4A5C-2982-4DE1-8931-DFA396CB87FB" alt="Shopsavy" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://trendwatching.com/trends/transparencytriumph/"><P class="subtitle">Point & know</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://trendwatching.com/trends/transparencytriumph/"><H3><IMG width="137" height="45" alt="Alerting" src="http://www.trendwatching.com/img/briefing/2009-09/t_alerting.png" /></H3></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://trendwatching.com/trends/transparencytriumph/"><H3><IMG width="200" height="45" alt="Forecasting" src="http://www.trendwatching.com/img/briefing/2009-09/t_forecasting.png" /></H3></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://trendwatching.com/trends/transparencytriumph/"><H2><IMG width="306" height="53" alt="3. Inside Out" src="http://www.trendwatching.com/img/briefing/2009-09/t_3inside.png" /></H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://trendwatching.com/trends/transparencytriumph/"><H3><IMG width="440" height="92" alt="Do the right/caring/healthy/eco-friendly thing" src="http://www.trendwatching.com/img/briefing/2009-09/t_dotheright.png" /></H3></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://trendwatching.com/trends/transparencytriumph/"><P>
<IMG width="312" height="126" alt="“OPENLY OPAQUE”" src="http://www.trendwatching.com/img/briefing/2009-09/t_openly.png" /></P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://trendwatching.com/trends/transparencytriumph/"><H2><IMG width="232" height="46" alt="" src="http://www.trendwatching.com/img/briefing/2009-09/t_opp.png" /></H2></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/399DBB32-870B-431E-BF01-B57B10753CAB/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>