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Why Desire Drives Us Wild
morgainelefaye
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3-13-2007 6:16 PM
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brain
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neuroscience
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/ccd81903-9f53-4856-80ca-e071a6074196/3A3A7C7A-8EF4-4763-919A-640676FA0409/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://dsc.discovery.com/news/2007/03/09/desire_hum.html?category=human&guid=20070309133000" href="http://dsc.discovery.com/news/2007/03/09/desire_hum.html?category=human&guid=20070309133000" style="font-size: 11px;">dsc.discovery.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://dsc.discovery.com/news/2007/03/09/desire_hum.html?category=human&guid=20070309133000">Most mammals, including humans, experience moments of overwhelming desire — be it for food, sex or other things — that can be followed by seemingly magical feelings of satisfaction and bliss if the desire is met. But scientists have found that, thanks to brain circuitry, we're often likely to be left wanting rather than satisfied. <P>According to a study recently published in the <I>Journal of Neuroscience</I>, wanting and liking are separate urges in the brain that are controlled by different circuits. When these urges occur in sync, the impact on the brain is very powerful.</p> <P></p> <P>But there’s a catch. Mammal brains appear to have fewer mechanisms for pleasure than they do for desire.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/3A3A7C7A-8EF4-4763-919A-640676FA0409/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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