<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/cef259e9-6373-4847-827c-955a3560b900/3AD10004-8DC0-412D-B168-255C3093D1CE/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.newsless.org/2009/08/the-3-key-parts-of-news-stories-you-usually-dont-get/" href="http://www.newsless.org/2009/08/the-3-key-parts-of-news-stories-you-usually-dont-get/" style="font-size: 11px;">www.newsless.org</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.newsless.org/2009/08/the-3-key-parts-of-news-stories-you-usually-dont-get/"><P>As long as the news is structured solely around what just happened, journalists are going to be fighting a rough battle. With a latest-news-only approach, we stoke demand for journalism by trying to snag people’s attention with each new development.</p> <P>There’s another way, one that leads to a more informed and more loyal public, and allows us to do better work. It involves:</p> <UL> <li style="margin-left:16px;padding-left: 0px;"><STRONG><A href="http://journalism.nyu.edu/pubzone/weblogs/pressthink/2008/08/13/national_explain.html">Enlarging the market for journalism</A></STRONG> by making it easier for more people to understand the longstanding facts behind each story.</LI> <li style="margin-left:16px;padding-left: 0px;"><STRONG>Increasing the appeal of journalism</STRONG> by letting folks in on the details of our quest to uncover the truth.</LI> <li style="margin-left:16px;padding-left: 0px;"><STRONG>Expanding the appetite for journalism </STRONG>by explaining what we don’t know, and what we’re working to find out.</LI> </UL> <P>As news consumers, we should be demanding these things as well. After all, right now we’re only getting the lamest part of the story.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/3AD10004-8DC0-412D-B168-255C3093D1CE/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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