Gamers not as male, young as thought


	Gamers not as male, young as thought

mstem

11-9-2006 2:43 PM

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tags:

gaming, demographics

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/b4bd477c-7b64-4f54-8bd8-6dcb768b3979/3ADBC4C0-C165-49F3-B165-96A7AA83E6C4/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=49247&Nid=24031&p=287470" href="http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=49247&Nid=24031&p=287470" style="font-size: 11px;">publications.mediapost.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=49247&Nid=24031&p=287470"><P class="articleText"> Fully 64 percent of online gamers are women, according to Nielsen. Online gamers overall account for 56 percent of the country's 117 million total active gamers--defined as people ages 13 and up who own and personally play games on a gaming device for at least one hour a week. Overall, when all video games are considered, male players still outnumber female by more than two-to-one, the research said. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=49247&Nid=24031&p=287470"><P class="articleText">
Women who play games are taking such pursuits to mobile devices. Twenty-six percent of female gamers played mobile phone games, compared to 23 percent of male gamers. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=49247&Nid=24031&p=287470"><P class="articleText">
Also bucking conceptions of gamers as universally young, the study found that 13 percent--15 million gamers--are over 45, and 21 percent are over 34. Teens still made up the largest portion of active gamers--nearly 48 million, or 41 percent. </P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/3ADBC4C0-C165-49F3-B165-96A7AA83E6C4/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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