Instead of seeking solutions to national problems, “compassionate conservatism” started with slogans and went searching for problems to justify them. To what problem, exactly, was the faith-based initiative a solution?

This was a politics of party-building and coalition-assembly. It was a politics that aimed at winning elections. It was a politics that treated the problems of governance as secondary. But of course governance is what incumbents get judged on — and since 2004, the negative verdict on President Bush...

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Instead of seeking solutions to national problems, “compassionate conservatism” started with slogans and went searching for problems to justify them. To what problem, exactly, was the faith-based initiative a solution?

This was a politics of party-building and coalition-assembly. It was a politics that aimed at winning elections. It was a politics that treated the problems of governance as secondary. But of course governance is what incumbents get judged on — and since 2004, the negative verdict on President Bush’s governance has created a lethal political environment for Republican candidates.

Inspiring rhetoric and solemn promises can do only so much for an incumbent administration. Can it win wars? Can it respond to natural disasters? Can it safeguard the nation’s borders? Can it fill positions of responsibility with worthy appointees? If it cannot do those things, not even the most sophisticated get-out-the-vote operation can save it.

Polarization, however, is Karl Rove’s specialty. He united his own base
on one side — and united his opponents on the other. Al Gore and John
Kerry each won 48 percent, the best back-to-back performance by a
losing party since the 19th century. Play-to-the-base politics can be a
smart strategy — so long as your base is larger than your opponents’.