Click Fraud Problem Getting Better?


	Click Fraud Problem Getting Better?

Andy Greenberg

4-25-2008 3:03 PM

504 views

tags:

google, yahoo, click fraud, click forensics

Andy Greenberg says:

Google and Yahoo's changes that decreased clicks seem to have been partly a result of better click fraud filtering. So now the question is, can Google take credit for solving a problem it has always denied existed?

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/4744f340-5292-43c7-9df0-1890cd842995/3FB010C9-3EB4-4C56-8A16-6B9CB7B4BF49/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.news.com/8301-10784_3-9928861-7.html?part=rss&subj=news&tag=2547-1_3-0-5" href="http://www.news.com/8301-10784_3-9928861-7.html?part=rss&subj=news&tag=2547-1_3-0-5" style="font-size: 11px;">www.news.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.news.com/8301-10784_3-9928861-7.html?part=rss&subj=news&tag=2547-1_3-0-5">A rarity: Click fraud declines</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.news.com/8301-10784_3-9928861-7.html?part=rss&subj=news&tag=2547-1_3-0-5"><P>
Click fraud decreased in the first quarter of 2008, in part because of measures Yahoo and Google took to counteract the bogus clicks on online advertisements that can waste advertisers' dollars, according to a new study.
</p> <P>
Overall click fraud dropped to 16.3 percent of clicks in the quarter compared with 16.6 percent in the fourth quarter of 2007, said Click Forensics, a company that monitors the phenomenon and is in the business of helping clients prevent it. It was only the second time the rate dropped since Click Forensics started studying it, the company said.
</p> <P>
"Yahoo and Google seem to be finally filtering out more of the click fraud and non-converting traffic they used to let through," Tom Cuthbert, president of Click Forensics, said in a statement.
</p> <P>
The company also said that click fraud from botnets--groups of computers that have been taken over remotely that can be used to perpetrate click fraud--increased 8 percent from the last quarter of 2007.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/3FB010C9-3EB4-4C56-8A16-6B9CB7B4BF49/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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