It turns out, that an email press release was just one component of the hoax. In addition, the fake group managed to secure space at the prestigious National Press Club to host a "press conference" announcing its change in climate change position, according to the real Chamber. Several reporters were in attendance, I'm told, unaware that this was all a big joke.

The event would have gone off without a hitch except for the fact that an actual Chamber spokesman was tipped off to the shenanigans and moved quickly to break it up. A reporter interested in covering what she thought was a real event inadvertently showed up at the Chamber's office on H Street instead of the press club.

UPDATE: A source close to the infamous pranksters, The Yes Men, claims that the group was behind today's hoax and will be sending along a press release and video shortly. Stay tuned!