A social psychologist could have a field day with this one. Isn't it odd that the story says one thing and the picture says another? This appears to me to be a group of immature females who build themselves up by putting other females down. They stroke each other with assurances that they are better than anyone by excluding other females. They are constantly engaging in conflict so that they can rescue one another. Most women, but not all, grow out of this.
I think this whole concept as presented is a joke. Real people have no reason to draw attention to themselves with such public proclamations.