Is visual taste perception coloring your appetite?


	Is visual taste perception coloring your appetite?

Aribeth

2-7-2008 2:46 PM

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4 Comments |

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2-8-2008 5:56 PM

carrerinyes

Yes, sex sells but it would take a heck of a lot of sex to sell the blue meat and the green fries

2-8-2008 6:29 PM

Marcariel

I guess I must be color blind when it comes to food. I was always the only one who would eat the oddly colored chips (usually blue and purple) at the restaurant. I pretty much will eat anything that doesn't taste bad or spoiled.

What about green beer on St. Patrick's Day? I don't see people turning that down or getting sick!

2-8-2008 6:38 PM

KimbleKency1683

Probably because on some level you would expect to see green food/beverages on St. Patrick's Day. But on any other day...hmmm...I know I would hesitate to eat/drink green food/beverages!

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/d99a0790-6f13-49de-b9ec-da51ab65ea3b/413A3DEC-B777-4B8C-88B4-285516D5099A/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.colourlovers.com/blog/2008/02/05/is-visual-taste-perception-coloring-your-appetite/" href="http://www.colourlovers.com/blog/2008/02/05/is-visual-taste-perception-coloring-your-appetite/" style="font-size: 11px;">www.colourlovers.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.colourlovers.com/blog/2008/02/05/is-visual-taste-perception-coloring-your-appetite/"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/www.colourlovers.com/img/89E93BF6-872F-4E91-B10B-E7C9F3A63FC7" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.colourlovers.com/blog/2008/02/05/is-visual-taste-perception-coloring-your-appetite/">From casual observations of our own eating we know that the visual ‘taste’ of food can be just as important as the ingredients in a dish. But how much does your internalized color and food associations</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.colourlovers.com/blog/2008/02/05/is-visual-taste-perception-coloring-your-appetite/">impact what you are tasting now, and how are food producers exploiting this information to influence consumers?</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.colourlovers.com/blog/2008/02/05/is-visual-taste-perception-coloring-your-appetite/"><H2>Food Color Research</H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.colourlovers.com/blog/2008/02/05/is-visual-taste-perception-coloring-your-appetite/"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/www.colourlovers.com/img/BE5E6A72-CB6B-4A24-831F-BDD112113438" alt="juice_colors.jpg" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.colourlovers.com/blog/2008/02/05/is-visual-taste-perception-coloring-your-appetite/">researchers manipulated orange juice by changing color (with food coloring), sweetness (with sugar)</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.colourlovers.com/blog/2008/02/05/is-visual-taste-perception-coloring-your-appetite/">or by labeling the cups with brand and quality information</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.colourlovers.com/blog/2008/02/05/is-visual-taste-perception-coloring-your-appetite/">brand had no effect on perceptions of taste</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.colourlovers.com/blog/2008/02/05/is-visual-taste-perception-coloring-your-appetite/"><P>In contrast, the tint of the orange juice had a huge effect on the taster’s perceptions of taste. As the authors put it: “Color dominated taste.”</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.colourlovers.com/blog/2008/02/05/is-visual-taste-perception-coloring-your-appetite/"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/www.colourlovers.com/img/33C5976B-2DAB-4478-B429-3F81B32CD8F4" alt="steak_fries.jpg" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.colourlovers.com/blog/2008/02/05/is-visual-taste-perception-coloring-your-appetite/">During one experiment in the early 1970s people were served an oddly tinted meal of steak and french fries that appeared normal beneath colored lights.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.colourlovers.com/blog/2008/02/05/is-visual-taste-perception-coloring-your-appetite/">Everyone thought the meal tasted fine until the lighting was changed.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.colourlovers.com/blog/2008/02/05/is-visual-taste-perception-coloring-your-appetite/">Once it became apparent that the steak was actually blue and the fries were green</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.colourlovers.com/blog/2008/02/05/is-visual-taste-perception-coloring-your-appetite/">some people became ill.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.colourlovers.com/blog/2008/02/05/is-visual-taste-perception-coloring-your-appetite/"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/www.colourlovers.com/img/D14ACE27-B7CA-47EA-AD31-B7912F7CB4C9" alt="colored_steak_fries.jpg" /></div></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/413A3DEC-B777-4B8C-88B4-285516D5099A/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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