<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/d04cf959-42fe-4af9-b90a-83f8852d8e47/416AC5F2-AA25-42B2-85C3-56DB8181402F/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.readwriteweb.com/archives/googletv_a_glimpse_at_the_future.php" href="http://www.readwriteweb.com/archives/googletv_a_glimpse_at_the_future.php" style="font-size: 11px;">www.readwriteweb.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.readwriteweb.com/archives/googletv_a_glimpse_at_the_future.php"><P><IMG align="right" alt="Google wants to do for TV what it did for the Web" title="Google wants to do for TV what it did for the Web" src="http://www.last100.com/wp-content/uploads/2007/07/google_tv1.png" />Daniel Langendorf has <A href="http://www.last100.com/2007/07/19/google-wants-to-do-for-tv-what-it-did-for-the-web/">an excellent post on last100<IMG src="http://shots.snap.com/images/v2.14.2/t.gif" class="snap_preview_icon" id="snap_com_shot_link_icon" /></A>, analyzing comments made by Vincent Dureau, Google’s head of TV technology, in his opening keynote at iTV Con - a trade show conference dedicated to Internet TV. It seems that Google is aiming to create versions of search and Adsense for InternetTV, to match what they did in the 90's and early part of this century for the Web. Daniel calls this a Google “ecosystem” behind TV. He writes:</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.readwriteweb.com/archives/googletv_a_glimpse_at_the_future.php"><P>With a more fragmented audience it’s easier for advertisers to reach the people they covet. “Audience fragmentation is a good thing,” Dureau told conference attendees, “You can make your audience more specialized. With more specialized channels you can actually insert more relevant content that’s more likely to reach the intended audience.”</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/416AC5F2-AA25-42B2-85C3-56DB8181402F/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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