iliasben says: Google is a monster when it comes to syndicating its ads on third-party sites. AdSense revenue, which accounts for more than a third of the company's total revenue with its presence on sites like News Corp.'s (NYSE: NWS) MySpace, CNET (Nasdaq: CNET), or Time Warner's (NYSE: TWX) AOL and CNN.com, climbed 37% higher this past quarter at Google. That compares to a 13% year-over-year dip in affiliate revenue at Yahoo! during the same period. Google has also been growing beyond the clickthrough, whether it's through impression-based display advertising or expanding its action-based affiliate program spots. There is also the monetization of the fast-growing YouTube. Is revenue growth going to decelerate this quarter? Definitely. Is it going to slam on the brakes and go in reverse? This isn't Crazy Taxi! The comScore data pegged Google's click growth at just 25% this past quarter, but Google's top line actually soared 51%. |
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