Energizer battery ads: Disturbing but effective?


	Energizer battery ads: Disturbing but effective?

justinspring

6-21-2008 12:29 PM

215 views

tags:

advertising

justinspring says:

Though I can appreciate the creativity, I'm not sure this is good for their brand. Do moms want to buy batteries from a company who threatens them (indirectly)?

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/f15518a5-7884-4015-a39c-926c882ab247/44FD1B2B-5FDD-4679-8EC9-FEC264017A9E/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.frederiksamuel.com/blog/2008/06/energizer-cannes-grand-prix.html" href="http://www.frederiksamuel.com/blog/2008/06/energizer-cannes-grand-prix.html" style="font-size: 11px;">www.frederiksamuel.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.frederiksamuel.com/blog/2008/06/energizer-cannes-grand-prix.html"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/www.frederiksamuel.com/img/D663D144-F5F6-4EEE-9244-38BA69B3CA67" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.frederiksamuel.com/blog/2008/06/energizer-cannes-grand-prix.html"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/www.frederiksamuel.com/img/FA85A567-A8D3-497E-8BFB-FD7E0C48FC07" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.frederiksamuel.com/blog/2008/06/energizer-cannes-grand-prix.html"><div align="center"><img src="http://content7.clipmarks.com/blog_cache/www.frederiksamuel.com/img/BD34CD46-1B47-4B23-8B44-BCC3EF65AEA7" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.frederiksamuel.com/blog/2008/06/energizer-cannes-grand-prix.html"><P>Agency: <A href="http://www.ddb.com">DDB, South Africa</A>
Creative Director: Gareth Lessing
Art Director: Julie Maunder
Copywriter: Kenneth van Reenen
Photographer: Clive Stewart</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/44FD1B2B-5FDD-4679-8EC9-FEC264017A9E/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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