Among Mobile Marketing Techniques, Text Messaging Most Often Responded to


	Among Mobile Marketing Techniques, Text Messaging Most Often Responded to

fuordigital

7-24-2008 9:43 AM

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/e8bf672a-0ca5-453f-9891-a85082d2c346/45CF9782-E923-4C23-B1AE-55194640E937/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingcharts.com/direct/among-mobile-marketing-techniques-text-messaging-most-often-responded-to-5341/dma-mobile-marketing-offers-responded-tojpg/" href="http://www.marketingcharts.com/direct/among-mobile-marketing-techniques-text-messaging-most-often-responded-to-5341/dma-mobile-marketing-offers-responded-tojpg/" style="font-size: 11px;">www.marketingcharts.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/among-mobile-marketing-techniques-text-messaging-most-often-responded-to-5341/dma-mobile-marketing-offers-responded-tojpg/"><H2><A rev="attachment" href="http://www.marketingcharts.com/direct/among-mobile-marketing-techniques-text-messaging-most-often-responded-to-5341/">Among Mobile Marketing Techniques, Text Messaging Most Often Responded to</A></H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/among-mobile-marketing-techniques-text-messaging-most-often-responded-to-5341/dma-mobile-marketing-offers-responded-tojpg/"><P>Some 70% of consumers who have responded to a mobile marketing offer say they’ve responded to a marketing text message - compared with 41% who’ve responded to a survey and 30% to email offers - <A href="http://www.the-dma.org/cgi/disppressrelease?article=1180">according to</A> the Direct Marketing Association (<A href="http://www.the-dma.org/">DMA</A>). </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/among-mobile-marketing-techniques-text-messaging-most-often-responded-to-5341/dma-mobile-marketing-offers-responded-tojpg/"><P>Some 24% of mobile phone users surveyed online reported having responded to mobile marketing, DMA’s first-ever quantitative research related to mobile marketing found.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/among-mobile-marketing-techniques-text-messaging-most-often-responded-to-5341/dma-mobile-marketing-offers-responded-tojpg/"><li style="margin-left:16px;padding-left: 0px;">71% of people who respond to mobile offers have data plans.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/among-mobile-marketing-techniques-text-messaging-most-often-responded-to-5341/dma-mobile-marketing-offers-responded-tojpg/"><li style="margin-left:16px;padding-left: 0px;">21% of mobile marketing responders indicated that they respond to three or more offers per month.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/among-mobile-marketing-techniques-text-messaging-most-often-responded-to-5341/dma-mobile-marketing-offers-responded-tojpg/"><li style="margin-left:16px;padding-left: 0px;">Respondents who used AT&T (Cingular) Wireless and T-Mobile were more interested in mobile marketing incentives than respondents who used Verizon Wireless.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/among-mobile-marketing-techniques-text-messaging-most-often-responded-to-5341/dma-mobile-marketing-offers-responded-tojpg/"><li style="margin-left:16px;padding-left: 0px;">Teens 15-17 years old (19%) and young adults 21-30 years old (19%) are twice as likely to respond to offers on their mobile devices as those 18-20 years old (7%).</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/among-mobile-marketing-techniques-text-messaging-most-often-responded-to-5341/dma-mobile-marketing-offers-responded-tojpg/"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/www.marketingcharts.com/img/68E9CC4D-A843-431B-B8AE-0B2165C80CDE" alt="dma-mobile-marketing-offers-responded-to.jpg" /></div></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/45CF9782-E923-4C23-B1AE-55194640E937/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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