Search Options
close
Search the following clips:
All Clips
Everyone's Clips
My Guides
Sign Up
Install
Learn More
Login
Billion Dollar Loogie
BobbyDelray
follow
3
12-10-2007 2:29 PM
266 views
tags:
mucinex
,
reckitt benckiser
,
mr. mucus
,
fda
Add a Comment
Login
to Comment. Not a member yet?
Sign up
Related Clips
Gitmo defense: What's the point?
Man Arrested for Shooting Lawnmower
In Thousands of Images, a Photographer Bui...
NY Times: In Thousands of Images, a Photog...
Life Is Good
Getting To Know You
Obama is wrong
More clips from
BobbyDelray
'World's greatest dad' charged in online c...
Was Jimmy Carter an energy prophet?
Cops stop 8K from 'mooning' trains in Cali...
Today's Top Clips
High Speed Photography
Jupiter
Time - as an abstract idea –beautiful illustration
California becomes first state to ban trans fats
Hero
Solar Sailing in Space
When Computers Meld With Our Minds
"Time" - Wheel of Life
Scientists learn what makes auroras flare
Most Incredible Light Phenomena
visit the
Top Clips page
View the Top Clips from
December 10, 2007
Embed This Clip In Your Site...
<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/523375cb-ea8d-4a51-9770-de4cb4609757/47252FAC-2864-4D34-8CE9-B166DB684419/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://blogs.wsj.com/health/2007/12/10/how-a-talking-loogie-landed-a-multi-billion-dollar-deal/" href="http://blogs.wsj.com/health/2007/12/10/how-a-talking-loogie-landed-a-multi-billion-dollar-deal/" style="font-size: 11px;">blogs.wsj.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.wsj.com/health/2007/12/10/how-a-talking-loogie-landed-a-multi-billion-dollar-deal/">Sure, the walking, talking gob of phlegm (pictured) was genius. But it was a clever intellectual property strategy that made that loogie worth $2.3 billion.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.wsj.com/health/2007/12/10/how-a-talking-loogie-landed-a-multi-billion-dollar-deal/"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/blogs.wsj.com/img/98BF293E-27BB-453D-B107-023A22BB74DB" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.wsj.com/health/2007/12/10/how-a-talking-loogie-landed-a-multi-billion-dollar-deal/">That’s how much British conglomerate Reckitt Benckiser just <A target="blank" href="http://online.wsj.com/article/SB119729217134719272.html">agreed to pay</A> for Adams Respiratory Therapeutics, the maker of the cough medicine Mucinex (and sponsor of the Mr. Mucus ads).</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.wsj.com/health/2007/12/10/how-a-talking-loogie-landed-a-multi-billion-dollar-deal/">Guaifenesin, the active ingredient in Mucinex, is a medicine that’s about as old as the hills. But Adams was the first company to do clinical trials to prove to the FDA that the long-acting form of the drug is safe and effective. That meant it got exclusive rights to that formulation — which was enough to get the FDA to <A target="blank" href="http://blogs.wsj.com/health/2007/05/25/fda-bumps-phlegm-fighters-from-market/">bump</A> a bunch of generic versions off the market. And congested consumers, happy to take their medicine less often, snapped up Mucinex.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/47252FAC-2864-4D34-8CE9-B166DB684419/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
Clipmarks
Home
New Clips
Top Clips
Dashboard
Popular Topics
News
Life
Science
Technology
Entertainment
Get Started
Sign Up
Install Clipping Tool
How Clipping Works
Clip-to-Blog™
ClipSearch
Tools and Resources
FAQ
ClipWeek
Top Clippers
Top Tags
Site Map
About Clipmarks
About Us
Contact
Blog
Copyright
Privacy
EULA
OK