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$660 Billion In US Gay Spending Power
LikaStarr
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5
11-16-2007 5:08 PM
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gay
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spending power
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marketing
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/63bc981a-ecff-401c-9a7a-cbba61c91307/49497259-3C48-46D1-AC72-5D3E8C9C5972/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.emarketer.com/Report.aspx?code=emarketer_2000408" href="http://www.emarketer.com/Report.aspx?code=emarketer_2000408" style="font-size: 11px;">www.emarketer.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Report.aspx?code=emarketer_2000408"><DIV><SPAN class="intro" id="lblLeadIn">The gay, lesbian bisexual and transgender (GLBT) market in the US is estimated to number approximately 15 million with an annual purchasing power of $660 billion. And many of them are online. </SPAN> </DIV> <SPAN class="grey_text" id="lblBody"><P>The <B>Gay and Lesbian Internet Users</B> report tracks the growth of a trend-setting marketing segment that has more disposable income and discretionary time than its heterosexual counterpart. </p> <P>The GLBT community has embraced the Internet with vigor. </p> <P>Gay and lesbian Internet users are very active on social networking sites and blogs, regularly purchase goods and services online and conduct a good deal of their travel arrangements online. </p> <P>eMarketer estimates there were 12.1 million adult GLBT Internet users in the US in 2007, representing 7.9% of the adult Internet user population. </p> <P></P><H3><IMG alt="US GLBT* Adult Internet Users and Penetration, 2006-2011 (millions and % of GLBT adult population)" src="http://www.emarketer.com/images/chart_gifs/088001-089000/088320.gif" /></H3></SPAN></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/49497259-3C48-46D1-AC72-5D3E8C9C5972/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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