Future of Mobile Ads: In-App Search?


	Future of Mobile Ads: In-App Search?

dgreplay

6-25-2009 12:59 PM

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tags:

advertising, blackberry, google, iphone, mobile, palm, yahoo

dgreplay says:

Naturally, Google going for the full frontal attack here and they appear to be leading. It seems though that this battle has two fronts: ad serving but also the device manufacturers (iPhone, BBerry, Palm, etc.) who will clearly be putting even more efforts into creating the most consumable app stores...

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/589bf6e3-fda1-4255-934d-4f9ae64aabe2/4E48E19A-EDC4-4AFD-B439-A6A9FD549310/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://adage.com/digital/article?article_id=137556" href="http://adage.com/digital/article?article_id=137556" style="font-size: 11px;">adage.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://adage.com/digital/article?article_id=137556"><P>
While Google has been able to translate its lead in desktop search to the mobile environment, owning 47% of the mobile search traffic to Yahoo's 25%, according to ComScore, the web may turn out <EM>not</EM> to be the de facto entry point for search on the phone the way it had been for wired PCs. 
</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://adage.com/digital/article?article_id=137556">According to the Kelsey Group, U.S. mobile search advertising revenue, including mobile web and in-app search, is expected to grow from $39 million in 2008 to $2.3 billion by 2013</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://adage.com/digital/article?article_id=137556">the latest data from AdMob suggests that more traffic is migrating to apps: More than 60% of the ad requests in its iPhone network come from applications, vs. 40% from the mobile web.
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While it will be another two to three years before mobile advertising generates meaningful dollars, Mr. Lindsay said "early positioning in this space is critical to longer-term success."
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