Marketers to get ‘unrivaled insights’ into WOM


	Marketers to get ‘unrivaled insights’ into WOM

fuordigital

8-15-2008 9:03 PM

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/28cbc6a0-b471-455d-b8c1-f99ee53aa16b/4E552CEA-4506-4E98-B2CD-10E70D829EC8/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.bizreport.com/2008/08/marketers_to_get_unrivaled_insights_into_wom.html" href="http://www.bizreport.com/2008/08/marketers_to_get_unrivaled_insights_into_wom.html" style="font-size: 11px;">www.bizreport.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.bizreport.com/2008/08/marketers_to_get_unrivaled_insights_into_wom.html"><H2>Wouldn’t you love to know what consumers are saying about your brands, whether they were discussing in forums, via email, surveys or on blogs? BzzAgent and Attensity are joining forces to offer marketers this type of monitoring.</H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.bizreport.com/2008/08/marketers_to_get_unrivaled_insights_into_wom.html"><P>by <A href="http://www.bizreport.com/authors/helen_leggatt.html">Helen Leggatt</A></P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.bizreport.com/2008/08/marketers_to_get_unrivaled_insights_into_wom.html"><P><IMG height="77" width="96" src="http://www.bizreport.com/2008/08/14/bzzagent%20logo.jpg" alt="bzzagent%20logo.jpg" />International word-of-mouth (WOM) network <A href="http://www.bzzagent.com/">BzzAgent </A>is teaming up with text analytics software company Attensity to provide what they describe as “unrivaled insights” into conversations about brands.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.bizreport.com/2008/08/marketers_to_get_unrivaled_insights_into_wom.html"><P>“We’ve been sitting on a proverbial gold mine filled with more than a million reported conversations,” <A href="http://www.bzzagent.com/downloads/press/BzzAgent_Attensity.pdf">said </A>BzzAgent’s founder and CEO, Dave Balter. “Attensity’s solution will allow our clients to reap the fullest benefits of marketing’s most precious resource: consumer opinions.”</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.bizreport.com/2008/08/marketers_to_get_unrivaled_insights_into_wom.html"><P>Each month, <A href="http://www.bizreport.com/2008/07/bzzagent_launches_wom_impact_guarantee_program.html">BzzAgent’s </A>volunteers submit around 100,000 reports. <A href="http://www.attensity.com/">Attensity’s </A>text analytics technology will analyze the data contained within these reports to identify “facts, sentiment, opinions, requests, trends, and trouble spots".</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/4E552CEA-4506-4E98-B2CD-10E70D829EC8/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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