Macy's bags Tommy Hilfiger; looks for other exclusive brand deals


	Macy's bags Tommy Hilfiger; looks for other exclusive brand deals

dgreplay

10-26-2007 3:58 PM

253 views

tags:

business, consumer brands, retailers

dgreplay says:

It appears that Macy's has finally embraced the strategy of securing exclusive partnerships with designer labels to lure customers; its been very successful for Target...but the category is still taking its lumps and i'm not convinced this path will win for Macy's.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/97ec2b12-5502-4c81-ab3a-37629cca299c/52C534CC-F3EC-4627-B06A-8A0449C95DA5/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.mediabuyerplanner.com/2007/10/26/tommy-hilfiger-to-sell-exclusively-at-macys/?rss1" href="http://www.mediabuyerplanner.com/2007/10/26/tommy-hilfiger-to-sell-exclusively-at-macys/?rss1" style="font-size: 11px;">www.mediabuyerplanner.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.mediabuyerplanner.com/2007/10/26/tommy-hilfiger-to-sell-exclusively-at-macys/?rss1"><H2>Tommy Hilfiger to Sell Exclusively at Macy’s</H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.mediabuyerplanner.com/2007/10/26/tommy-hilfiger-to-sell-exclusively-at-macys/?rss1"><P>Designer <A href="http://www.mediabuyerplanner.com/wp/search.php?q=hilfiger&submit.x=0&submit.y=0&submit=submit">Tommy Hilfiger</A> and <A href="http://www.mediabuyerplanner.com/wp/search.php?q=macy%27s&submit.x=0&submit.y=0&submit=submit">Macy’s</A> have partnered in a deal in which the designer will agree to sell his biggest clothing lines only at Macy’s.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.mediabuyerplanner.com/2007/10/26/tommy-hilfiger-to-sell-exclusively-at-macys/?rss1"><P><SPAN id="more-13934"></SPAN>The deal has ramifications that could shake the department store industry, and is a vindication of sorts for Macy’s, a company which said, following its rough merger with May Department Stores in 2005, that the merger would give it leverage to ink many such deals, <A href="http://www.nytimes.com/2007/10/26/business/26retail.html?_r=1&adxnnl=1&oref=slogin&ref=business&adxnnlx=1193395989-P2vC+2PouTBqZK1Eul6PFw">writes</A> The New York Times.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.mediabuyerplanner.com/2007/10/26/tommy-hilfiger-to-sell-exclusively-at-macys/?rss1">One benefit of the merger of Mays and Macy’s was the scale, which could potentially give Macy’s the ability to persuade manufacturers to sell products exclusively at Macy’s.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.mediabuyerplanner.com/2007/10/26/tommy-hilfiger-to-sell-exclusively-at-macys/?rss1"><P>Terry J. Lundgren, chief executive of Macy’s, says he is working on several additional exclusive agreements.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/52C534CC-F3EC-4627-B06A-8A0449C95DA5/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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