Nearly 50% of National Retailers Surveyed Report 25% of In-Store Sales Driven by Online Marketing


	Nearly 50% of National Retailers Surveyed Report 25% of In-Store Sales Driven by Online Marketing

fuordigital

10-4-2008 10:21 PM

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/2c726cca-38e3-4d5e-a34c-3c5683495207/556D3E50-C13F-4C37-A4AB-9DA00A642652/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingcharts.com/interactive/advertisers-frustrated-by-local-targeting-tactics-metrics-6259/marchex-sterling-store-sales-generated-emarketing-october-2008jpg/" href="http://www.marketingcharts.com/interactive/advertisers-frustrated-by-local-targeting-tactics-metrics-6259/marchex-sterling-store-sales-generated-emarketing-october-2008jpg/" style="font-size: 11px;">www.marketingcharts.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/advertisers-frustrated-by-local-targeting-tactics-metrics-6259/marchex-sterling-store-sales-generated-emarketing-october-2008jpg/"><P>National advertisers have a significant interest in doing more local online advertising, but are missing opportunities because they remain confused about the best tactics, traffic sources and measurement tools available, <A href="http://www.marchex.com/marchex-news/20081001.html">according to</A> a <A href="http://http://www.marchex.com/local-insight/2008-local-online-advertising.html">study</A> from <A href="http://www.marchex.com">Marchex, Inc.</A> conducted by Sterling Market Research. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/advertisers-frustrated-by-local-targeting-tactics-metrics-6259/marchex-sterling-store-sales-generated-emarketing-october-2008jpg/"><li style="margin-left:16px;padding-left: 0px;">Almost half of survey respondents said that at least 25% of their in-store sales were driven by online marketing.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/advertisers-frustrated-by-local-targeting-tactics-metrics-6259/marchex-sterling-store-sales-generated-emarketing-october-2008jpg/"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/www.marketingcharts.com/img/00467ACA-22E4-4185-891C-26EDF1100FFC" alt="marchex-sterling-store-sales-generated-emarketing-october-2008.jpg" /></div></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/556D3E50-C13F-4C37-A4AB-9DA00A642652/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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