how is that going to stop young people smoking ?????

I haven't seen a cigarette machine for years.

I don't know that this is going to help at all (except the cigarette machine restrictions). Maybe the hope is that if there is no brand recognition, it might lead to less interest in smoking? Here in Spain the bars are suppose to already restrict access to the ciggy machines, but it doesn't always happen that way in practice.

Got to be seen to be trying I suppose, even if it stops a few it it can only be good.